Resume

Creative and analytical full-funnel marketing professional with 7 years of experience working in-house at brands, at agencies, and consulting. An innovative and accomplished marketing lead for dozens of brands from pre-launch to Fortune 100 companies in healthcare, fashion & beauty, wellness, CPG, homeware, and tech. Brings an integrative approach to marketing functions for long-term, sustainable growth, and brand evolution.

Experience

Sr Director of Audience Development
FOLX Health
September 2020 - Now

• Overseeing the brand’s editorial, newsletter, and community content programs to increase audience reach, attract leads, and funnel users into becoming members

• Leading the performance marketing program of $2MM annual budget across paid social, search, audio/radio, OOH, display, and apps to drive customer acquisition

• Collaborate with internal stakeholders to identify, cultivate, and implement top-tier partnerships, reporting dashboards, and product offerings

Director of Growth
April 2019 - August 2020
Good Moose/Red Antler

• Concept and manage integrated growth marketing strategies across paid, owned, and earned media channels for clients in beauty, CPG, housing, and fashion

• Managing $1MM+ performance marketing budget across Facebook/Instagram, Google, Pinterest, Display, and App Store to drive customer acquisition through a full marketing funnel (KPIs include CPC, CVR, CAC, ROAS).

• Strategic growth and launch partner advising on brand marketing, product, and content strategy for 10+ startups’ senior leaders and executive teams.
  

Digital Marketing Consultant
June 2017 - Now
Self

• Strategic growth and launch partner advising on brand marketing, product, and content strategy for 10+ startups’ senior leaders and executive teams. 

• Audience development and messaging testing for pre-launch brands using paid media, leading to the discovery of core targets and winning value-props.

Education

B.S. Molecular & Environmental Biology
UC Berkeley
2009 - 2013

Skills