Subarashii is the leading destination for Japanese American pop culture. The name is inspired by one of the earliest queer Japanese magazines "Subarashii Onnatachi" (Amazing Women) and pays homage to all the women of the world. The site's biculturally-fluent queer perspective explores and shares the culture of Japan, America, and all that in between. Through first-person essays on biracial identity, investigative reporting into entertainment industries, and beauty reviews of the best products, Subarashii will be like your very own Japanese American best friend.